Orphan Black
Uses and Gratifications
S3- Finding a basis for conversation and social interaction
E1-Escaping, or being diverted, from problems
E2-Relaxing
E3-Getting intrinsic cultural or aesthetic enjoyment
E4-Filling time
P2-Finding models of behaviour
P4- Identifying with already gained values
Reception Theory
Preferred reading- 18-30 men and women who like the action/sci-fi genre
Oppositional Reading- 50+ men and women (mostly women) who do not have interest in high octane action drama's.
Negotiated reading-
Friday, 2 May 2014
Wednesday, 26 March 2014
Case Studies
Rev.
Gender
Adam- A vicar that has a good job and a wife. Seen positively, but also challenges the 'boring vicar' stereotype through his actions and the visual codes (close ups) as the show is a comedy. However, does smoke E-cigarettes
Concentrated on Religion and ethnicity. Shows region as there is a loud, drunk Yorkshire man, showing a negative representation. Adhering to the stereotype however.
Alex- She is seen in a domesticated role, she has a child and looks after it, she also seems emotional which can be seen as stereotypically feminine.
Positive representation of ethnicity, what may appear to be a 'dangerous' ethnicity is challenged yet again. They have a muslim and a christian teaming up together, this is positive.
There are long shots and close ups of London and it's iconography such as flags and red buses. This creates a positive representation of national identity.
The Voice
Mediation= The auditions are chosen to make the audience more interested, the bad auditions are really sad/bad and then good ones are great because they're shown so soon after a bad audition.
Age
Bad Education
Through dialogue and body behaviour most of the young kids are disrespectful to older people, most of the youth are represented as stereotypical 'chavs' that
Call Centre
Regional Identity- Swansea in Wales represented as a fun
Employed a man with a stutter, not being prejudiced with somebody with a disability.
Equal opportunities gender-wise.
Gender
Adam- A vicar that has a good job and a wife. Seen positively, but also challenges the 'boring vicar' stereotype through his actions and the visual codes (close ups) as the show is a comedy. However, does smoke E-cigarettes
Concentrated on Religion and ethnicity. Shows region as there is a loud, drunk Yorkshire man, showing a negative representation. Adhering to the stereotype however.
Alex- She is seen in a domesticated role, she has a child and looks after it, she also seems emotional which can be seen as stereotypically feminine.
Positive representation of ethnicity, what may appear to be a 'dangerous' ethnicity is challenged yet again. They have a muslim and a christian teaming up together, this is positive.
There are long shots and close ups of London and it's iconography such as flags and red buses. This creates a positive representation of national identity.
The Voice
Mediation= The auditions are chosen to make the audience more interested, the bad auditions are really sad/bad and then good ones are great because they're shown so soon after a bad audition.
Age
Bad Education
Through dialogue and body behaviour most of the young kids are disrespectful to older people, most of the youth are represented as stereotypical 'chavs' that
Call Centre
Regional Identity- Swansea in Wales represented as a fun
Employed a man with a stutter, not being prejudiced with somebody with a disability.
Equal opportunities gender-wise.
Wednesday, 5 March 2014
How are the following represented in....
-Gender
-Ethnicity
-Age
-Issues
Who is the intended audience, PIES and PON.
Benefits Street
Clothing: Very sporty (chav-like) clothes. Represented as very grungy, they don't care about their hygiene or representation.
Maybe the preffered audience are also unemployed people or perhaps 17-26 year old people who are in the same situation or know people that are. It is mostly for entertainment, personal identity and maybe social integration.
They residents hang about on the street in gangs, smoking and drinking. They seem to confirm the stereotypes of unemployed people.
The floor is littered with rubbish (because the council won't pick it up). They don't care about the presentation of their street either. The mise-en-scene is showing the crumbling parts of the houses and the dirty parts of the street to emphasise that without money these people have lost morals, care for themselves etc.
There are 13 nationalitys on the street, they're represented as a bit more negative by the use of close-ups. Indicating there very 'in your face'. A range of ethnicity's are shown and through distorted long shots, represented poorly such as a man running down the road with a hammer. They are seen as more violent.
They own staffy dogs- a stereotype of a chav. There swearing and sitting outside on old sofas like homeless people. Represented negatively as they are given benefits for their kids etc but spend the money on alcohol and cigarettes. Shown through the close up shots of beer cans. One man can't even read and write. He is seen walking down a busy road with a can of beer, apparently a recovering drug addict but his monologue seems to be only about how he will work for any alcohol he can get. His daughter isn't speaking to him, he is represented as being a bad parent due to his drug and alcohol habit. Another resident, 'Black Dee' wishes to do a sponsored give-up-smoking which seems like her life is centred around smoking and drink- another negative portrayal. This is emphasised by the close-up shot of her lighting up a cigarette. Another has had 80 convictions since he was twelve, he brushes it off as the camera catches him sat in a very dominant, careless manner.
'White Dee' is represented as the 'mother' of the street, although quite negative as she wears unstylish-minimal clothing and bangs on peoples windows with sticks. They even exploit these children as negative with a medium shot of a child kicking a mans leg repeatedly while he holds a beer can.
Strippers
Starts with a close up of a woman's eye, she is wearing false eyelashes so presumably cares about her looks. The women presented are wearing lacy underwear or very little clothing all together. They are highly sexualised due to their occupation but through expressions don't seem happy about it. The mise-en-scene is typical of a strip club with the beam lights and strip poles. There are many close-ups of intimate body parts to highly sexualise them. The non-diegetic supports this as it is very seedy/jazzy. The lighting is neon and luminous, typical colours of a strip club. The audience are meant to feel sorry for the girls as they say they wanted a different life for themselves.
-Gender
-Ethnicity
-Age
-Issues
Who is the intended audience, PIES and PON.
Benefits Street
Clothing: Very sporty (chav-like) clothes. Represented as very grungy, they don't care about their hygiene or representation.
Maybe the preffered audience are also unemployed people or perhaps 17-26 year old people who are in the same situation or know people that are. It is mostly for entertainment, personal identity and maybe social integration.
They residents hang about on the street in gangs, smoking and drinking. They seem to confirm the stereotypes of unemployed people.
The floor is littered with rubbish (because the council won't pick it up). They don't care about the presentation of their street either. The mise-en-scene is showing the crumbling parts of the houses and the dirty parts of the street to emphasise that without money these people have lost morals, care for themselves etc.
There are 13 nationalitys on the street, they're represented as a bit more negative by the use of close-ups. Indicating there very 'in your face'. A range of ethnicity's are shown and through distorted long shots, represented poorly such as a man running down the road with a hammer. They are seen as more violent.
They own staffy dogs- a stereotype of a chav. There swearing and sitting outside on old sofas like homeless people. Represented negatively as they are given benefits for their kids etc but spend the money on alcohol and cigarettes. Shown through the close up shots of beer cans. One man can't even read and write. He is seen walking down a busy road with a can of beer, apparently a recovering drug addict but his monologue seems to be only about how he will work for any alcohol he can get. His daughter isn't speaking to him, he is represented as being a bad parent due to his drug and alcohol habit. Another resident, 'Black Dee' wishes to do a sponsored give-up-smoking which seems like her life is centred around smoking and drink- another negative portrayal. This is emphasised by the close-up shot of her lighting up a cigarette. Another has had 80 convictions since he was twelve, he brushes it off as the camera catches him sat in a very dominant, careless manner.
'White Dee' is represented as the 'mother' of the street, although quite negative as she wears unstylish-minimal clothing and bangs on peoples windows with sticks. They even exploit these children as negative with a medium shot of a child kicking a mans leg repeatedly while he holds a beer can.
Strippers
Starts with a close up of a woman's eye, she is wearing false eyelashes so presumably cares about her looks. The women presented are wearing lacy underwear or very little clothing all together. They are highly sexualised due to their occupation but through expressions don't seem happy about it. The mise-en-scene is typical of a strip club with the beam lights and strip poles. There are many close-ups of intimate body parts to highly sexualise them. The non-diegetic supports this as it is very seedy/jazzy. The lighting is neon and luminous, typical colours of a strip club. The audience are meant to feel sorry for the girls as they say they wanted a different life for themselves.
Wednesday, 12 February 2014
Reception Theory
Topshop
Preferred reading= Women 17- 30
Economic Scale- A( some celebrities shop there),B,C
Uses and gratifications= Entertainment (entertaining looking at clothes for some women)
Social Integration (If friends are wearing new clothes, people want the same to fit in and talk about it)
Information (for sales or new lines being added soon- especially for women who are particularly interested in fashion)
Oppositional reading= Older women 40+ who don't look trendy in these clothes or who feel too old. Maybe also people who cannot afford the clothes as some are expensive for what they are.
Negotiated reading= Women who are not entirely interested in fashion and see clothes as a cover up rather than a statement. Maybe men if their partner has asked them an opinion on an item.
Prada
Preferred reading= Women 25-35
Economic Scale- A (maybe B) due to the products costing over £1,000
Uses and gratifications= Social Integration ( If you're in the fashion circle, you may talk about it with friends)
Information- ( new line seeing added S14 Summer Preview, etc. For fashionista's)
Oppositional Reading = Men ( stereotypically men aren't as materialistic as women and don't see the point in wasting £2,500 for a handbag)
Negotiated Reading= Men interested in fashion as Prada do a mens section similar to Hugo Boss. Women who enjoy looking at the clothes but maybe can't afford it or don't understand the prints etc.
HMV
Preferred reading= Men and Women 18-30
Economic Scale - C1,C2,D
Uses and Gratifications= Information (on the latest DVD, CD, Games coming out)
Wednesday, 5 February 2014
Stereotypes of Age
Helen Mirren, 68, looks BETTER than Rita Ora, 22, in same dress
- Helen Mirren wore dress better than Rita Ora, 44 years her junior
- Paired floor-length D&G number with full slip and statement jewels
- Ora slipped hers over a leopard print body showing off legs
It was a fashion face-off that proved style has no age limit.
Oscar-winner Helen Mirren, 68, was pictured wearing the same red Dolce & Gabbana dress popstar Rita Ora, 22, wore just a few weeks previously.
The actress paired her floor-length racy lace number with a full slip allowing her shape to take centre stage in Hong Kong on Thursday, as Ora wore the transparent frock over a leopard print body, showing off her legs in all their glory.
+4
+4- Justin Bieber took a private jet from Canada to Teterboro, New York City
- Plane 'reeked of pot' and pilots forced to wear gas masks to avoid inhailing
- Bieber and entourage were so offensive to attendant she hid in cockpit
- Jet was searched with sniffer dogs but no unsmoked marijuana was found
- Third incident in 2014, after arrests for DUI in Miami, and assault in Toronto
- Justin Bieber has been accused of abusing a flight attendant on a private jet until she was forced to hide in the cockpit.The troubled teen singer and his entourage were also said to have smoked so much marijuana on the flight between Canada and New Jersey that the pilots were forced to wear oxygen masks.Bieber, 19, his father Jeremy, 38, and ten friends travelled on the leased jet to Teterboro airport ahead of the Superbowl and were allegedly so verbally abusive towards the female flight attendant that she refuses to work for him again.Scroll down for video
Wednesday, 29 January 2014
How to improve on Mock Exam
Audience Question
- Describe and analyse
- Have case studies and analyse the audience groups, then associate them to similar examples used in the question.
- What examples ( from case studies) use language, representation and visual codes to pull in a range of different audiences.
Representation Question
- Have examples of representation such as Gender, ethnicity etc and give a detailed explanation of why it's being used.
-Integrate more detailed terminology and language into the answer to back up my points.
Revision and Study
- Memorise every aspect of pre-prepared case studies
- Mock exam questions for practice.
- Analyse the front cover of used magazines lying around the house.
Coursework
- Change one of the cover photos to something different.
- Look of report and make any necessary changes.
Examples
24: Strong, masculine main character. Also a family man.
Uses and Gratifications<
Entertainment- it's very tense and gripping, people want to know what will happen next and it's a fun. action filled thrill ride. Social Integration- friends might be talking about it on twitter or asking you the next day what you thought of the episode. Maybe personal identity if some people relate to the 'doing anything to save your family' mantra.
- Describe and analyse
- Have case studies and analyse the audience groups, then associate them to similar examples used in the question.
- What examples ( from case studies) use language, representation and visual codes to pull in a range of different audiences.
Representation Question
- Have examples of representation such as Gender, ethnicity etc and give a detailed explanation of why it's being used.
-Integrate more detailed terminology and language into the answer to back up my points.
Revision and Study
- Memorise every aspect of pre-prepared case studies
- Mock exam questions for practice.
- Analyse the front cover of used magazines lying around the house.
Coursework
- Change one of the cover photos to something different.
- Look of report and make any necessary changes.
Examples
24: Strong, masculine main character. Also a family man.
Uses and Gratifications<
Entertainment- it's very tense and gripping, people want to know what will happen next and it's a fun. action filled thrill ride. Social Integration- friends might be talking about it on twitter or asking you the next day what you thought of the episode. Maybe personal identity if some people relate to the 'doing anything to save your family' mantra.
Wednesday, 11 December 2013
Representation
http://www.bbc.co.uk/iplayer/episode/b0078nnm/Cagney_and_Lacey_Series_4_TaxiCab_Murders/
HOW ARE WOMEN REPRESENTED IN THE MEDIA?
The women are seen as quite strong with high up jobs but when they pose as taxi cab drivers, they are verbally abused by men. One woman is younger and more attractive, she is single and so will be seen as more desirable. The other is a mother who is very domesticated although her partner treats her badly. So even though women have more strength and power here they are still treated harshly.
HOW ARE MEN REPRESENTED IN THE MEDIA?
Homefront Trailer
The men are represented as violent and gritty, the main guy is protective of his daughter. He ticks all the boxes of : sexual attractiveness, power and independence, physical strength and body image. The younger boy gets away with bullying.
HOW ARE WOMEN REPRESENTED IN THE MEDIA?
The women are seen as quite strong with high up jobs but when they pose as taxi cab drivers, they are verbally abused by men. One woman is younger and more attractive, she is single and so will be seen as more desirable. The other is a mother who is very domesticated although her partner treats her badly. So even though women have more strength and power here they are still treated harshly.
HOW ARE MEN REPRESENTED IN THE MEDIA?
Homefront Trailer
The men are represented as violent and gritty, the main guy is protective of his daughter. He ticks all the boxes of : sexual attractiveness, power and independence, physical strength and body image. The younger boy gets away with bullying.
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