Reception Theory

Topshop

Preferred reading= Women 17- 30

Economic Scale- A( some celebrities shop there),B,C

Uses and gratifications= Entertainment (entertaining looking at clothes for some women)

Social Integration (If friends are wearing new clothes, people want the same to fit in and talk about it)

Information (for sales or new lines being added soon- especially for women who are particularly interested in fashion)

Oppositional reading= Older women 40+ who don't look trendy in these clothes or who feel too old. Maybe also people who cannot afford the clothes as some are expensive for what they are.

Negotiated reading= Women who are not entirely interested in fashion and see clothes as a cover up rather than a statement. Maybe men if their partner has asked them an opinion on an item. 

Prada

Preferred reading= Women 25-35 

Economic Scale- A (maybe B) due to the products costing over £1,000

Uses and gratifications= Social Integration ( If you're in the fashion circle, you may talk about it with friends)

Information- ( new line seeing added S14 Summer Preview, etc. For fashionista's)

Oppositional Reading = Men ( stereotypically men aren't as materialistic as women and don't see the point in wasting £2,500 for a handbag)

Negotiated Reading= Men interested in fashion as Prada do a mens section similar to Hugo Boss. Women who enjoy looking at the clothes but maybe can't afford it or don't understand the prints etc. 

HMV

Preferred reading= Men and Women 18-30

Economic Scale - C1,C2,D

Uses and Gratifications= Information (on the latest DVD, CD, Games coming out)

Stereotypes of Age

Helen Mirren, 68, looks BETTER than Rita Ora, 22, in same dress

• Helen Mirren wore dress better than Rita Ora, 44 years her junior
• Paired floor-length D&G number with full slip and statement jewels
• Ora slipped hers over a leopard print body showing off legs

It was a fashion face-off that proved style has no age limit.

Oscar-winner Helen Mirren, 68, was pictured wearing the same red Dolce & Gabbana dress popstar Rita Ora, 22, wore just a few weeks previously.

The actress paired her floor-length racy lace number with a full slip allowing her shape to take centre stage in Hong Kong on Thursday, as Ora wore the transparent frock over a leopard print body, showing off her legs in all their glory.

+4

+4

• Justin Bieber took a private jet from Canada to Teterboro, New York City 
• Plane 'reeked of pot' and pilots forced to wear gas masks to avoid inhailing
• Bieber and entourage were so offensive to attendant she hid in cockpit
• Jet was searched with sniffer dogs but no unsmoked marijuana was found
• Third incident in 2014, after arrests for DUI in Miami, and assault in Toronto
• Justin Bieber has been accused of abusing a flight attendant on a private jet until she was forced to hide in the cockpit.
  The troubled teen singer and his entourage were also said to have smoked so much marijuana on the flight between Canada and New Jersey that the pilots were forced to wear oxygen masks.
  Bieber, 19, his father Jeremy, 38, and ten friends travelled on the leased jet to Teterboro airport ahead of the Superbowl and were allegedly so verbally abusive towards the female flight attendant that she refuses to work for him again.
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